[Role] Mentor for Digital Campaign Analysis

Founded in 2015, Bridges for Enterprise (BfE) is a global nonprofit providing pro-bono advisory services to social enterprise startups in the developing world. By assisting the entrepreneurs in areas across consulting, finance advisory, legal and technical advisory, we have helped 100+ startups deliver social impact through ground-up, local innovation.

As a fully remote organisation trying to advertise our free services to people in the developing world, digital campaign is one of the most crucial aspects of our operations. We were fortunate to receive funding as part of the Google Nonprofit plan for Google Ads, but the utilisation has been sub-optimal. With the launch of our new website, we are looking for professionals or experienced individuals in digital marketing to advise our student volunteers in the Search Engine Optimization (SEO) 2.0 Project.

The SEO 2.0 project builds upon a previous project (SEO 1.0), and aims to improve the quality and quantity of BfE’s website traffic by the means of data visualization, statistical analysis, and A/B testing. As a mentor, you will supervise a team of 2-3 analysts to understand the current web traffic of BfE’s website, propose digital marketing strategies, and test your hypothesis using the Google Ads platform. Upon the completion of the project, the mentor will have an opportunity to join the BfE Technology division as a Global Manager in Digital Marketing to oversee the digital marketing campaigns for the organisation. You may also find out more about Technology at BfE here.

Responsibilities

  • The mentor is expected to oversee the work of the analysts by sitting in meetings and to provide technical guidance and support when requested by the students.
  • Time commitment: 3 hours per week (flexible working time).

Requirements

  • The mentor should ideally have a digital campaign analysis background and/or experience in digital marketing platforms such as Google Ads, Facebook and LinkedIn. Experience in data visualization and data analytics is a plus.
  • This role is open to students and working professionals. There are no geographical restrictions.

Perks

  • Join a global nonprofit and network with 200+ professional volunteers from various industries
  • Constant interactions with a growing global community of diverse, talented, and passionate BfE members across the world
  • An opportunity to join the global leadership team as a Global Manager in Digital Marketing upon completing the project, to drive strategies and analytics of our Google Ads and Facebook Ads campaign

Application

You may apply for this opening here. We accept applications on a rolling basis

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